If you want to compete in today’s marketplace, you better make sure you have the best keywords.

Keywords are what ultimately determine if, and how much, traffic you get from the search engines. To understand what the best keywords are for your website, you must first understand what “best” really means when it comes to your website, products and services.

Good Keywords Explained

One thing you will quickly learn is that not all keywords are created equal. At their very core, keywords are simple words that tell website visitors, and the search engines, what your website is all about.

Good keywords are keywords that are relevant to the products and services you are offering. Let’s say for example you sell shoes online. If you had to choose between the keywords “shoes” and “feet”, the best keyword in this scenario would be “shoes”.

The keyword “shoes” is not only relevant, but it is also a keyword your target audience will be searching for.

Best Keywords vs. Good Keywords

Good keywords are usually more general keywords. The best keywords however are more specific. Sticking with the shoe company example, the keyword “shoes” would be considered a good keyword.

The best keywords however would be something like “basketball shoes” or “running shoes”. These keywords are specific and they will drive very targeted traffic to your website.

For best results you should have a combination of the best keywords and good keywords placed strategically throughout your website.

An SEO expert will be able to not only help you find relevant keywords, but they will also be able to help you implement said keywords in a very strategic fashion.

The Best Way To Find The Best Keywords

The best way to find the best keywords is to work with a professional media company such as 445 Media. They have years of experience and offer a broad range of services that can help you drive more traffic to your website and ultimately make more sales.

Some of the services they offer include social media marketing, PPC marketing, SEO optimization, keyword generation and keyword implementation just to name a few.