Marketing is not easy. You have to test and test to see what works for your business. If you do not invest enough time in testing, you may leave out a lot of valuable marketing opportunities just because you heard that it is hard or that it does not work. There is no universal advertising strategy, for some websites, adwords is a great fit, while for others can be a pain.

Big companies are spending a lot of money ( because they have enough ) on marketing campaigns with a bad ROI. But in most cases, they can’t know this because they have a good branding and other marketing strategies that works great. If you are a small company, you can’t afford having bad ROI campaigns and you have to test and accurate track the results until you find those strategies that work.

Here is an infographic that will let you understand value of marketing better.

 

value of your eco friendly promotional products