A website represents the biggest and most important Internet presence for your business. With social media’s increasing influence on the digital world, static content is no longer enough to hold the interest of potential customers. Any time growth or change comes to your business, it’s important to consider redesigning your website.

Intuitive Layout

There comes a time when the original layout of a website is no longer the best. Coding preferences change and cleaner, more intuitive navigation options become available. You may lose potential customers to impatience or frustration if important pages of your website are difficult to find. As your business moves into the modern digital age, make sure that your website does the same.

Adding Content

Blogs, Facebook pages, Twitter feeds, and other social media are becoming essential tools for businesses. Integrating social media into your website is getting easier, and is something that you should consider as a way to keep in touch with customers and receive real-time feedback. While you may not have to redesign your entire site to accommodate social media widgets, it’s a good idea to make room for them on your home page and other high-traffic pages to ensure good visibility.

Internal Changes

Your business is always changing, and your website should reflect that. Whether you’re expanding a product line, bringing new staff into prominent positions, or making improvements to business policies, an updated website design can show customers the steps your business is taking to move forward. This helps build good customer relations by giving website visitors an inside look at the changes working your company.

Seasonal Promotion

Big holidays can mean big opportunities for your business to make sales. A change in layout or style of your website to match the coming holiday is a good way to alert customers to any special promotions you’re running. You may also wish to consider offering coupons that can only be obtained by visiting the website.

New Location

Businesses move for a variety of reasons, including expansion into a larger retail space. Sometimes growth is big enough that it becomes necessary to set up a second location. Whatever the reason for your business move, it’s a good idea to give your website a makeover to mirror it. A fresh layout with pictures of the new location, information on the move, and any other relevant content can generate renewed interest in your business.

How often your redesign your website is largely a matter of preference. Making updates to prominent pages to alert customers of promotions can help boost sales, and overhauling the layout of the site may be a good idea when big changes come to your business. Dynamic content keeps your business looking fresh and encourages repeat visits while keeping your site high in search engine results.