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Social Media Resources to Improve Your Search Rankings

If you’re still trying to rank your website by focusing on keyword density, backlink anchors and low-quality links, you’re in for a disappointment. Those techniques may have worked in the past, but search engines are changing rapidly. Today, it takes a lot more than “old-school” off-site SEO to rank well. With the widespread usage of social media, you’re company’s social presence now plays a major part in search engine rankings.

Why Social Media Matters

Increasing your presence on social media is hugely important in today’s search world.

Google puts a heavy emphasis on social indicators such as your company’s popularity and how customers interact with you, especially from their Google+ platform. Other major search engines, like Bing, integrate in with your Facebook profile to provide results that are specifically relevant to you, based on your social activity and that of your friends..

This all means that techniques for ranking higher in the search engines are shifting away from traditional SEO methods. Instead, successful companies and site owners are changing their marketing strategies to focus on social media. If you want your website to rank well, you can’t deny the powerful influence that social media have on the major search engines.

Useful Social Media Resources

If you want to rank well in the search engines, you need to focus on creating a strong social presence. Building your reach can be difficult, but it is much easier if you have the right tools:

  • KnowEm – With one search, you can use KnowEm to see the availability of your brand name on over 550 social sites. Establishing your brand is vital to long-term success and KnowEm offers a way to get started on hundreds of popular platforms. The search function is completely free to use, but they offer registration services for a fee.
  • Flare – Flare is an online platform that integrates with your WordPress site. It allows your readers to easily share your content across their favorite social media sites. While they scroll down the page, the Flare panel floats alongside of the text. The easier it is for users to share your content, the bigger benefits you’ll see in the search rankings.
  • Tweak Your Biz Title Generator – This title generator is a great way to spice up your boring blog titles and make them much more attractive to social users. Just enter your topic and the site will generate hundreds of different title ideas. This can greatly impact the rate your content is shared, resulting in your webpage moving up the results..Having a great title can’t substitute for informative content though, so it’s important to make sure your blog posts are top-notch. A great title paired with useful content will especially help on user-influenced search sites like Keeywords.
  • Tagboard – When tracking the efficacy of your marketing efforts, Tagboard is a great social media monitoring tool for seeing how your company’s hashtags are being used. All you do is enter your hashtag on the main page or the top of any results page. Starting with the most recent first, all of the social mentions of your hashtag will be displayed in a Pinterest-style format.

Old SEO techniques don’t work anymore. If you want the most success in the search engines, you need to focus on growing your social presence. By incorporating social media into search results, major engines are able to take advantage of the human thought process. This is only the beginning of social media’s influence on search, so the sooner you begin growing your social reach, the better your website will fare down the road.

Kostas Chiotis writes for Keeywords.com a social search engine. Kostas is a social media specialist and blogger since 2009. He contributes regularly on popular blogs sharing his passion for internet marketing and social media.


Networking Solutions for Your Business

A new way to Advertise Your Business

Keeping up to date with technology is important for any type of business. This will help the business thrive and keep in competition with the rest of its competitors. One of the ways that you can begin to use modern technology for your business is networking. You can find out more about network solutions by reading information regarding networking topics. Rest assured that you will be able to find a wide range of alternatives that can get the name of your business out in the virtual world.

Social Media Marketing

Social media is one of the most important parts to networking on the Internet. This outlet can help to spread the name of your business across the world. Rest assured that you will notice the difference in customer traffic within a couple of weeks. Experts who specialize in social media marketing will be able to keep track and update news feeds to your social media webpage. By doing this, your customers will have an easier time to keep track of important updates, such as sales or new products, about your business.

Website Designs and Online Stores

Other vital parts of networking can include website designs and managing online stores. Designing the website to reflect your business is important. It is also ideal that it creates an appealing view to interested customers. Once you have your website working, you can then concentrate in managing the online store. This will include a checkout process where customers can purchase your products and services. Remember that you make the checkout process fast and easy.

Customer Loyalty and Great Results

Creating networking solutions can create a convenient setup for all of your customers. Within time, you will have customers that will return to your online store to invest in your products or services. It is essential that you keep track of everything that has to do with networking solutions over the Internet. You are certain to get the results that you have always wanted for your business. If you do have any inquiries about these types of online marketing alternatives, you can contact trained professionals, who will be more than happy to answer all of your questions, by phone.


Is Local Marketing the Future ?

With the digital world, most people with a digital product ( book, software, app, content ) tries to market the website and rank globally and they completely ignore local marketing that can bring focused customers. There are some businesses that are available only locally, like restaurants, shops, hotels, etc. In such cases there is no point in marketing it globally. However, most business owners make the mistake to hire a marketing company that will try to to that, instead focusing on a local market. Why should I hire a hotel internet marketing company? In the end, focused marketing is the solution to successful businesses. Instead of hiring a general and global marketing company, you should focus on a targeted local one. They have the knowledge and experience to give you the results that you need, instead of numbers that don’t bring you any money back.

[Read the rest of this entry...]


Why you need a Web Video Platform for your business.

Even if you are a individual providing services or a big company, communication is very important. You have to stay in touch with your employees or with your collaborators, providers. Video communication can help you in many ways: employee training, video meetings, digital display, etc.  If you do not put the technology to good use then you will learn the hard way.

Employees need close attention and have to be motivated on the way. If you try to run a business you will find out that the communication is the most important skill that you will learn. Use technology in your advantage so you can make your business successful. Video is very important in communications. Today, all courses and coaching programs are filmed.

To successfully broadcast your video you should use a Web Video Platform. Today everything is about mobility. The internet allows us to work from home but the world is not complete if we cannot see each other. With the current level of technology, the chat and the words are not enough while it is so easy to do a video conference or a video course.


Implement your Vision into the right eCommerce Website

Every business that envisions an online store that will help them sell their products and make more money needs help in making this vision come to reality. Part of the problem with these web stores is that they are very complicated. The business could hire a web designer, but the overhead in paying a new employee is just too much for most businesses to handle. However, using a eCommerce service that has a full range of options can help the aspiring online business to sell products and make money through a beautifully-designed and easy to us web store.

These web stores must be designed specifically to sell the products that the business has in their catalog. Also, these sites have to have coloring and script that looks like the business itself. These stores are not generic, and each design is unique to the company who is hosting the store.

With the help of web store designers, any business can get a web store that is made in their image while also having the opportunity to make sales at all hours of the day. These stores do not require upkeep or rent. Plus, these stores function whether the business is open or closed.

After the web store has been designed, business will find that they need help with their customer support. Many small businesses do not have enough employees to dedicate to answering phone calls. This would take the employees from their regular work and cause the business to lose focus on their core strategies and objectives.

With the assistance of a customer support call center, these businesses can have their web store designed and never have to worry about providing help on a support line. These support services answer questions on behalf of the company.

With these web store designs, payments are taken instantly, communication is sent to the people who must ship products and shelves do not have to be stocked for the company to make sales. These web stores help businesses to become more profitable and vibrant. Any company could request a quote and see that these web store designs are a worthy investment.


Promote your website through your own content

I bet that you often think that you give so much to the world and that you get in return only few bucks from Google Adsense. Then you heard that you can make more money if you ask people to subscribe to your list so you can send them offers. If you place a subscription at the end of every article but you will only get several subscribers every week.

You hear about email marketing on all webmaster forums, but I am sure that they did not build those high engaging list only showing a subscribe form at the end of the website. How they do it? Well, they give something for free ( a report, a book, a software ), and they promote that offer like hell ( like they promote a paid product ), and they end up with few thousand of subscribers that they can send offers. You should do that too but this is another story.  [Read the rest of this entry...]


Why I Won’t Build my Projects as WordPress Plugins Anymore

From 2007 I am building my websites on wordpress. WordPress is the best content management system around and whenever I have a client with a non-wordpress site I suggest him to move to wordpress. WordPress is customizable and you can basically do whatever you want. There are many plugins available that will let you to build social networks, forums, etc. Past few years I turned several ideas into WordPress Plugins. It seemed conveniently to use their framework to build powerful applications, instead of building standalone applications and services.

After 4 years of development I came to the conclusion that this is not a wise approach. Why ? Most of the services and applications can be developed standalone, and to be integrated in websites by placing a javascript code ( like google analytics, optimizely, etc ). I am not thinking about the potential user  base that I might lose if I build a wordpress plugin. Usually, wordpress users are the target of my services related to web development and internet marketing. This is not the reason I don’t consider wordpress plugins as a good business model for services and applications that can be built standalone.

There are several factors that I will detail in the body of this article.  [Read the rest of this entry...]


How to Make Your Personality Shine on Your Blog

Your personality should always shine through on your blog. In fact, personality is what sets you apart from everyone else. If you don’t have it, you’re just another faceless blogger out there vying for the hopelessly short attention span of visitors who are really looking for authoritative and accurate information so that they can solve their own personal problems and challenges and get on with their life.

 

Your Design

 

The design of your site is one way to let your personality shine through. Site design is often something that most bloggers just hand over to a designer. Don’t do this. Don’t “hope for the best.” Designers are technically proficient, but they don’t always understand marketing. They also aren’t you, and they don’t understand your market, so the types of things they would do on their own site aren’t necessarily what you want for your site.

 

  • MinimalistMost sites could benefit from being more minimalist. Contrary to what you might think, this allows you to inject more personality into your site. Instead of having a million different banners, a confusing navigation menu, and an incomprehensible layout, you should strive for a simplistic layout that allows your readers to focus on your design. The fewer elements you distract them with, the better.

 

  • Make Use of White SpaceWhite space is underrated. Most sites need more of it. The biggest design feature on your site should be your logo and your navigation menu. Why? Because that’s going to tell people who you are, and how to get around while they’re visiting your place. Again, don’t fall into the trap of thinking that “more is better.” More is not better – in fact, most of the time, it’s just distracting.

 

  • Add An “Accent”If you have a value proposition, and you should, this is the other design feature you should incorporate into your site. For example, if your blog is about auto racing, you might have a schedule of events incorporated right into your sidebar. The schedule might detail where the next racing event is, and you might even want to tell your readers where you’ll be just in case they want to meet up with you in person.

 

Content

 

You’ve heard the old saying, “content is king,” a million times. It’s true. What you don’t often hear people talk about is the importance of personality. Without a voice, your content is going to be pretty boring. The good news is that this isn’t all that difficult to fix. When you write, write in the same manner as you speak.

 

Will it come off as being very casual? You bet it will – and that’s what will draw readers in. Most users are pretty savvy these days. They tend not to trust things that are or appear to be advertising. Even research studies put people to sleep or on edge (depending on who funded the study). A personal account is very different, however. If you have expertise in your niche, and you speak as though you and your reader are just hanging out at a bar shooting the breeze, it’s going to be a lot more genuine and inviting than writing in the third-person or even a “stiff” second-person narrative.

 

Bobby Campbell has recently self-taught herself WordPress and is becoming an active blogger. Her articles mainly appear on writing blogs. For faster internet in your area, visit the CLEAR-internet.com link.


Is Gmail New Tabbed Inbox Killing Email Marketing ?

If you are using Gmail then you must have noticed the changes in Google Mail Inbox. Now, you can add different tabs to your inbox. By default, there will be 3 tabs: Primary, where you get all the direct mail and important stuff, Social where you get all the emails from social networks and Promotions where you usually get all the broadcast messages sent by online stores or email marketers. In fact, is not that much different because I used labels and filters before, but after the update, the process is automated. If you are interested in this, there is a chance that you have already disabled tabs, angry because some email newsletters that you wanted are going into the promotion tab and you miss it, or because you are a email marketer and you are angry that your messages are getting there. You may consider it a stupid feature but the truth is that most people won’t disable it.  [Read the rest of this entry...]


Value of Marketing

Marketing is not easy. You have to test and test to see what works for your business. If you do not invest enough time in testing, you may leave out a lot of valuable marketing opportunities just because you heard that it is hard or that it does not work. There is no universal advertising strategy, for some websites, adwords is a great fit, while for others can be a pain.

Big companies are spending a lot of money ( because they have enough ) on marketing campaigns with a bad ROI. But in most cases, they can’t know this because they have a good branding and other marketing strategies that works great. If you are a small company, you can’t afford having bad ROI campaigns and you have to test and accurate track the results until you find those strategies that work.

[Read the rest of this entry...]