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Wordpress themes, plugins and tips

How To Find The Best Keywords For Your Product or Service

If you want to compete in today’s marketplace, you better make sure you have the best keywords.

Keywords are what ultimately determine if, and how much, traffic you get from the search engines. To understand what the best keywords are for your website, you must first understand what “best” really means when it comes to your website, products and services.

Good Keywords Explained

One thing you will quickly learn is that not all keywords are created equal. At their very core, keywords are simple words that tell website visitors, and the search engines, what your website is all about.

Good keywords are keywords that are relevant to the products and services you are offering. Let’s say for example you sell shoes online. If you had to choose between the keywords “shoes” and “feet”, the best keyword in this scenario would be “shoes”.

The keyword “shoes” is not only relevant, but it is also a keyword your target audience will be searching for.

Best Keywords vs. Good Keywords

Good keywords are usually more general keywords. The best keywords however are more specific. Sticking with the shoe company example, the keyword “shoes” would be considered a good keyword.

The best keywords however would be something like “basketball shoes” or “running shoes”. These keywords are specific and they will drive very targeted traffic to your website.

For best results you should have a combination of the best keywords and good keywords placed strategically throughout your website.

An SEO expert will be able to not only help you find relevant keywords, but they will also be able to help you implement said keywords in a very strategic fashion.

The Best Way To Find The Best Keywords

The best way to find the best keywords is to work with a professional media company such as 445 Media. They have years of experience and offer a broad range of services that can help you drive more traffic to your website and ultimately make more sales.

Some of the services they offer include social media marketing, PPC marketing, SEO optimization, keyword generation and keyword implementation just to name a few.


How to find out if your site is impacted by Google algorithm updates

The worst nightmare for any internet marketer who relies on traffic from Google is a sudden drop in rankings. Dropping in rankings can happen suddenly when Google makes significant changes to their algorithm. These changes are made to prevent SPAM sites and search engine position engineering. No one knows the formula behind google search engine algorithm, but a lot of researchers are trying to find out what are the factors that influence search engine positions. [Read the rest of this entry…]


Can you still make money with Google Adsense in 2017 ?

When I started in Internet Marketing, about 12 years ago, Google Adsense was the best way to monetize a website. They paid by click and the payment was good. As Internet marketing grew, other ways to monetize a website became available to any type of internet marketer: affiliate marketing, product selling, subscriptions, etc. The revenue earned from Google Adsense decreased as more and more publishers wanted to make money with their website. In the same time, Google added more and more ad spots on their search engine, so most advertisers focused on search, where the good traffic is, instead of the display network where they have less control where their ad appears. [Read the rest of this entry…]


Ways In Which Google AMP Will Affect Your Marketing Strategy

There are some design or search trends you can choose to ignore. Google AMP is definitely not one of those trends. It is already having a significant impact on online marketing strategies across the globe. Its biggest impact is on SEO marketing strategies, but its influence can be felt elsewhere as well. [Read the rest of this entry…]


Remember Google Wave ? Try P2 WordPress Theme.

Google Wave was a short lived google product that facilitated the communications between teams. It was first released in 2009, and in 2010, Google already announced that it will be closed. Some pundits say that it was shut down to make space for Google Buzz, who later became Google plus. Maybe it was not wide known and accepted, but most of the users that used it are now regretting it.

google-wave

Today, while searching around WordPress Template directory, I found the P2 template. It is not a copy of Wave, but the way content is arranged made me to think about it. The template has a very light interface where content can be added directly from the home page. It can be used for a better collaboration between teams. It is quick and efficient. It looks a little like reddit, but it is not rating and “up” based, instead, all posts are shown on the homepage like any other blog, so you can see all content not only the “top posts”. The content with comments is accessible from home page and you have all other blog features like categories, tags, etc.

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I know that Google Wave had many features that this wordpress template doesn’t, but it might be considered a simplified version. With the right development, it might become a great tool for collaboration.


The first real alternative to Adblockers

There is a long debate around adblockers and intrusive ads. We all hate intrusive ads that slow down the page load. Some of us hate all ads regardless or their intrusiveness. On the other hand, a lot of website owners rely on ads as main income stream. Both sides are right, but the problem here is that there wasn’t a real alternative to adblockers.

Pro Adblocker arguments

Ads are making web experience worse by causing slow page loading, intensive resource usage, risk of potential malware, etc. With an ad blocker you will have a better online experience.

You are not tracked by the ad-networks and they don’t get the chance to use your data in other campaigns. You are not followed anymore by repetitive ads.

Website owners arguments

Most websites are powered by the ads that are displayed on pages you visit. If someone likes a page, it will visit it often and will ultimately click on ads. The website owner can continue providing the content or maintaining the tools by making a living from ad revenue.

Free content will suffer because of adblockers. Since content providers can’t make money from ads, they will find something else to do or starting to charge for the content.

The real cause of the problem

Without any doubt, the real cause of the problem are intrusive ads or over-usage. People got tired of closing the ads that are hiding page content, or continuously clicking on: “take me to the article”. It is very often hard to spot what you are looking for because you are too distracted by ads. We all remember those “you won a million dollars” or “you are the 1 million visitor to this page, click to claim your prize”.

Because of this shady techniques, the fair website owners suffer. We can’t be offended by a fair text or image ad from google adsense, but most adblockers block any advertisement. Those who are savvy enough to use adblockers, know that the million visitor is a scam, so those shady websites don’t lose too much because the existence of ad blockers.

The real impact of the Adblockers

According to different sources, 10-15% of internet users are using software to block ads. This means a lower income for websites that rely 100% on ads. As a website owner myself, I know that a website that shows ads, will also show some affiliate links and selling ads directly to interested advertisers ( which are not blocked by adblockers because they are looking as normal image links ). Summing it up, the impact is less than 10% on any website. This is not an amount that should discourage someone to provide quality content. Also, ad blocker users usually don’t click on ads.

Alternatives

Since adblockers first appeared, website owners were terrified that they might lose all the ad income and ideas arrived. There are techniques or tools that can block visitors using adblocker to view the website. Well, this is not a real solution. Any website owner should know that any visitor is worth, regardless he clicks on ads or not. Any visitor has a potential to tell someone else about the website, share it on social networks, etc. Blocking adblock users is just not worth it.

Google Contributor

This project is launched for some time, but I think that it is the only real alternative to the display advertising and adblocker problem. All webmasters  who are using Google Adsense or DoubleClick for publishers can enroll in the program. They will get money from people who visit their website for every ad that is not displayed. The visitors will pay a small fee $2, $5 or $10. Instead of seeing ads, they can see a blank space or other creative.

At first, they will be reticent to paying for content. But sooner or later they will understand that people who write the content, or who create the web tools must be paid too.

Google Contributor is still in early stages and it’s not available in all countries, but I hope that it will solve a big problem on web.


Automattic brings WordAds to Self-Hosted WordPress

Today, Automattic announced on their blog that they have released the AdControl plugin. With this plugin, any self-hosted WordPress site can earn income trough wordpress.com ad network: WordAds .

WordAds is the Ad Network used on all WordPress.com hosted blogs. Normal users of hosted wordpress can’t opt out WordAds unless they are purchasing VIP or Premium membership. The revenue earned is shared with the blog owners.

Normally, WordAds offers ads in a middle rectangle unit ( 300×250 )placed directly below post content. Some sites also show a header leaderboard and a sidebar wide skyscraper.

Self-hosted wordpress users can now make money from their blogs and websites too by opting into WordAds network. First, they must apply for an WordAds account and download and install AdControl plugin ( make sure Jetpack is installed ). At this moment, the plugin allows only the middle rectangle ad ( 300×250 ) under the post content.

This is a big step ahead for Automattic and WordPress. According to Builtwith.com, there are more than 15 million websites built with WordPress. This is a big opportunity for self-hosted wordpress users to earn more revenue, but also for Advertisers to find new ways to advertise. With this move, there is a new big player in the Ad industry.

Here is the official announcement.


WordPress Geolocation Plugin

There are cases when you need to show different content to different users based on their country, or you want to restrict website usage for some areas in which you need to make use of geolocation. There are a lot of tools or apis you can use to accomplish this but you must implement it on your own. To solve this issue, I have created IPGP Geolocation wordpress plugin.

ipgp-geolocation-header

The process is simple. After you install and activate the plugin, you need to select the countries you want to redirect and insert the redirection URL. All traffic coming from those countries will be redirected to that URL.

ipgp-geolocation-screenshot

 

If you have any problems, suggestions or you only want to give some feedback please use our support page.


How to find available keyword rich domain names

Keyword rich domain names are great if they match popular keywords. They are widely used in Internet Marketing for promotional campaigns or host specific products. Keyword stuffed domain names can help SEO because whenever someone place a link to the website, it will have the main keywords in anchor text. You don’t have to worry for over-optimization penalties.

For this purpose, I have developed Mazedom – Popular Keyword Domain Finder. To find great domain names, go to Google Adwords Keyword tool, and export a list with your desired popular keywords. Upload in our tool and wait to see the magic.


Fight the writers block

As you might have noticed, I don’t post at the frequency I was used to when I started this blog. I don’t think I had what is called “the writers block”, but the lack of ideas to write about was an important factor. Sometimes you think that you are out of ideas to post on the blog, but there are a lot of things to write about in your topic, but there is something more, like a block.

I read a lot of articles about writers block and got a lot of advice. Everything worked only once. For something to work, it must be simple. Today someone told me about a tool that would overcome writer’s blog and generate blog post ideas. At first, I was thinking that it is another website that probably won’t work, but when I tried it, many ideas of blog posts to write about came into my mind. And you only have to click one button.

The tool will not give you ideas on what to write about, nor advice. This tool will suggest you how to start the title of a blog post. Once I saw first few suggestions, a lot of things to write about come into my head. The tools is putting your mind to work.

fight-writers-block